I’m Jon. 
I help marketing leaders get better results.
I’m an independent digital executive that has worked on re-imagining highly innovative and respected digital and product agencies. Now I help marketing leaders on both the agency and client side.
Who I help
Corporate marketing leaders
You’re responsible for brand, generating demand, leads, and fueling sales. You gather insights about your audience, follow the data, and oversee multiple initiatives and resources driving key metrics. Your budgets get cut first, and the pressure to drive results never ends.
Agency leadership
You are the CEO of a marketing or creative agency and are looking to make a strategic change. Maybe you’re adding digital, trying to solve integrated delivery, or turnover and churn is suffering. You need a spark, a fresh perspective.
Executives seeking brand expertise
You are the CEO or CMO, likely in mid-market B2B, and you’re trying to evolve but feel limited. Your marketing resources are somewhat constrained, they do certain things well, but could use some creative guidance.
What I help with
Helping to build and optimizing corporate marketing & product teams that are trying to do more with less.
Strategic planning for agencies that are looking to innovate and grow while attracting and retaining talent in a competitive market.
Rebrand strategy, planning and design. Aid in key transitions like launches, M&As and pivots. Far more effective than using an agency.
What I do
Strategic Planning
Leadership Assessment
Due Diligence
Operations Strategy
Integrated Marketing Communications Planning
Sales Strategy
Brand Strategy, Design, Management
Jon led the total reinvention of our brand, including recommending a name usage change. It was an eye-opening experience fueled with creativity and strategy that we should have gone through much sooner. We’re very excited to get this rolled out!
CEO, TM Group.
We worked with Jon to architect a new innovation practice at Plante Moran. He collaborated with all key stakeholders, shaped the vision, strategy, plan and financial models to exacting detail. This was an invaluable experience for our organization.
Dennis, Partner, Plante Moran
Jon was instrumental in supporting due-dilligence across a number of our portcos. He interviewed leadership, assessed product viability and marketability, then delivered a comprehensive report alongside our financial analysts. His leadership skills and acumen were so on point that we asked him to serve as interim CEO on a turnaround.
Partner, Rose Capital
Jon had a significant impact on the strategic vision of one of our investments, but more importantly Jon has influenced how we approach brand and growth in general. The engagement, while short, made an indelible mark. I will be looking for more opportunities to work with Jon in the future.
CEO, Board Developer
Jon was asked to re-build our sales organization at the agency. We had always used money as an incentive, which never seemed to work. Jon helped get the entire agency actually excited about sales. We hit our annual goal by end of H1, a first in twenty years of business. It was literally transformative.
CEO, Airfoil